Privacy Policy

Privacy Notice

We are Absolute Alarms and Security Systems Ltd (Company Number 03213266) (“we”, “us”, “our” or “Absolute Alarms”). Our Head Office is Absolute House, 250 Main Road, Gidea Park, Romford, Essex, RM2 5EQ. Our registered office is 4 Lake Meadows Office Park, Woodbrook Crescent, Billericay, Essex CM12 0EQ.

We are committed to safeguarding your privacy. This Policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

What information we collect

We will never collect any unnecessary personal data from you and will not process your information in any other way, other than as specified in this notice. Information you give us by filling in forms on our site or by corresponding with us by phone, e-mail or otherwise. The information you give us may include your name, address, e-mail address and phone number, financial and credit card information for payment purposes and contact information.

We may also collect, store and use the following kinds of data about you with regard to each of your visits to our site:

  • Your IP address
  • Geographical location
  • Browser type
  • Referral source
  • Length of visit
  • Number of page views

Information we receive from other sources. We may work with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies). We will notify you when we receive information about you from them and the purposes for which we intend to use that information.

We do not collect any sensitive personal data about you, such as information about your race, political opinions or religious beliefs. In addition, we do not knowingly collect personal data from, or direct our content towards, those under the age of 16.

We hold this information to enable us to comply with statutory obligations and to pursue our legitimate interests for the purposes set out in the section below.

How we use your personal data

We may use your personal data to:

  • Comply with our statutory and regulatory obligations
  • Deal with enquiries, requests for works including installation, maintenance and one-off visits.
  • Administer our site
  • Carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us
  • Deal with enquiries and complaints made by or about you relating to this site

You can withdraw your consent to any marketing emails at any time by emailing

Disclosing your personal data to others

We will not share your personal details with others, unless:

  • We are under duty to disclose or share your personal details to comply with any legal obligation.
  • Our business enters a joint venture with – or is sold to or merged with another business. We may then share your personal details with our new business partners.
  • We use third parties to carry out business activities and they require your personal details to do so. This may include analytics and search engine providers that assist us in the improvement and optimisation of our site.
  • We will disclose some personal information to the SSAIB (Security Systems Alarms Inspection Board) our inspectorate. Their privacy policy can be found website.

How long do we keep your personal data for ?

We only keep your personal data for as long is as is necessary to fulfil the purposes we collect it for, including for the purposes of satisfying any legal, accounting or reporting requirements.

To determine the appropriate retention period of personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means – and the applicable legal requirements.


Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track your use of our website and to compile statistical reports on website activity.

The Interactive Advertising Bureau (IAB) is an industry body that provides in-depth information about cookies. You can set your browser not to accept cookies and the IAB website tells you how to remove cookies from your browser. However, in a few cases some of our site may not function if you do not permit cookies from your browsers.

We automatically collect and store the following information about your visit to our site:

  • The internet domain and IP address from where you access our site
  • The type of browser software and operating system used to access our site
  • The date and time that you access our site
  • The pages you enter, visit and exit from our site
  • If you linked to our site from another site, the address of that site

The cookies we use are “analytical” cookies. They allow us to identify click stream patterns, to improve our site, and to learn about the number of visitors to our site and the types of technology that our visitors use. We only use this information to ensure that our site stays compatible with a selection of browsers and systems, and to ensure that our site appeals to a wide audience.

How secure is my data

We have put in place appropriate security measures to prevent your personal information from being accidently lost, used or accessed in an unauthorised way, altered or disclosed.

Your rights

Under certain circumstances, by law you have the right to:

  • Request access to your personal information we hold about you
  • Request erasure of your personal information
  • Rectify any inaccurate personal data we hold
  • Request erasure of personal information

If you want to review, verify, correct or request erasure of your personal information, please write to us at Absolute House, 250 Main Road, Gidea Park, Romford, Essex, RM2 5EQ.

Your right to complain

If you have any problems with the way that we are handling personal information you should contact the Information Commissioners Officer (ICO)

The ICO can be contacted by telephone 0303 123 113 Monday to Friday or by email at

Changes to privacy policy

We keep our policy under regular review. This Policy was last updated in April 2018.